"Log files" are files that anonymously log actions that have occurred on a website. We may use log
files to gather statistics about your browsing habits and to assess overall digital activity, including
how many "hits" a particular web page is getting. Log files enable us to track interest in specific
promotions, troubleshoot technical concerns, and provide content that may be of interest. We also
use the log file entries for our internal marketing and demographic studies, so we can improve the
Digital Service we provide to customers and visitors. Log files are used internally only, are
anonymous, and are not associated with any particular user, device, computer, or browser.
"Web beacons" are small pieces of data that are embedded in images on the pages of our
Digital Services. We also use these technical methods to analyze the traffic patterns on our
websites, such as the frequency with which consumers visit various parts of our websites.
These technical methods may involve the transmission of information either directly to us or to
another party authorized by us to collect information on our behalf. We also use these technical
methods in (HTML) emails that we send to you to determine whether the recipients have
opened those emails or clicked on links in those emails. The information from these technical
methods may be collected in a form that is personally identifiable.
Behavioral Advertising/Online Tracking
Information about your online activities, combined with other information, may be used to select
an advertisement for a product, service, or offer that matches your interests. This advertising
practice is called online behavioral advertising (OBA) or interest-based advertising. We allow you
to exercise choice regarding the collection of information by third parties about your online
activities over time and across third-party websites or online services for interest-based
advertising purposes by going to these sites to opt-out: Network Advertising Initiative or Digital
Advertising Alliance. Opting out means you will still receive online advertising but the advertising
will not be tailored to your online behavior or usage.
We do not respond to web browser 'do not track' signals at this time. We await the result of work by
the policy community and industry to determine when such a response is appropriate and what form
it should take.
In order to develop our other Digital Services, you may use, in line with customer needs, we work
with third parties to track usage within our Digital Services. These third parties provide us with
statistics showing which pages are visited most frequently, how long visitors spend on each page,
and other and other anonymous Digital Services information. We use this information to help us
plan how to improve these services.
Third-Party Links
Clicking on certain links within our Digital Services may take you to other websites, or may display
information on your computer screen or device from other sites, which may not be maintained by
HSBC. Such sites may contain terms and conditions, privacy provisions, confidentiality provisions,